The Times
One of the World’s most respected newspapers
Times readers rely on the paper, website, and apps to keep them armed with vital daily news, comment and features - and advertising brands benefit from its reader’s deep relationship and high levels of engagement with the product. The Times is the No. 1 daily title for reaching the UK’s Business Elite.
Authoritative, credible, responsible, trusted and a part of the nation’s cultural heritage. A premium British brand, recognised the world over.
A curated package
The Times delivers a complete curated package of the most important news and current a airs. It has a start, a middle and an end – fully arming readers for the day ahead. It’s consumed in depth and demands focused attention with an average of 40 minutes across both print and tablet.
More engaged audiences means more engagement with the advertising.
Reaching the UK’s Business Elite
The Times is the No. 1 daily title for reaching the UK’s Business Elite reaching 35% every day:
- The Boardroom: The Times is the UK’s No. 1 daily title for reaching C-Suite executives, reaching 40% of this senior group every day.
- Business spend: Times Business elite readers were responsible for a combined business spend of €252 billion in the last year.
- High Salary: Every day The Times reaches 41% of all of the UK business elite.
Influence
Times readers are influencers via word of mouth. Times digital readers have a very high concentration of influencers:
– 42% are Conversation Catalysts in at least one category – twice the national average
Scale
1.64 million readers per day across all platforms - print and digital
1st for Business
No.1 daily title for reaching the UK’s Business Elite
Engagement
Read for an average of 47 mins during the week and 79 mins on Saturday
Spend
63% of readers are AB social group. Average income is £35,000 per annum
